Themeisle · Neve Theme
Neve Theme Starter Templates.
Designed 50+ niche-specific starter templates for Neve WordPress Theme, contributing to the plugin crossing 200,000 active installations.
Each template was built to a specific niche brief — not resized or recolored from a master layout, but designed from scratch for that industry's visual language and conversion goals.
Every template
starts here.
50+ templates in one Figma file — each niche designed independently, not copied and recolored.
Starter Template Designer · WordPress · Gutenberg · Elementor · Brizy
Designed 50+ starter templates that lowered Neve's activation barrier — contributing to 200,000+ active installations.
Spanning 20+ industry niches — from law firm to cycle racing. One-click import. Gutenberg, Elementor, and Brizy.
Neve default loads in 0.6s at 28KB. Every template validated to maintain that baseline before delivery.
Templates became a primary activation tool, contributing to Neve crossing 200,000 active installations.
One template.
Multiple views.
The Museum template illustrates how each niche is built — from the Figma source file through to final layout. Click the tabs to step through each view. Every template started as an independent Figma file, not a reskin of a previous design.
50+ niches.
One theme.
Each template designed for a specific industry — its visual language, its conversion goal, its audience. No shared starting point. Click any to expand.
The depth behind
the thumbnail.
Selected multi-view and Figma process shots — showing that each niche goes beyond a single hero screenshot.
Wine & Hospitality — Design + Figma Process
Conference — Three Layout Views
IT Firm — Two Views
Insurance — Main + Closeup
Resume — Two Pages
Cycle Racing — Overview + Pricing
The Theme Behind the Templates
Neve — the WordPress theme the starter templates were built for. 200K+ active installations.
The
Problem
Neve's non-developer users were abandoning the theme in the early activation period — launching from a blank canvas without design expertise created high churn before the first page was published. The theme needed a library of niche-specific starter templates to lower the activation barrier and extend its reach beyond developers.
Process
& Approach
Conducted niche research across 20+ industry verticals to identify the visual patterns users in each category expected, then designed templates that met those expectations while staying within Neve's performance constraints. Each template was tested against Lighthouse benchmarks before delivery.
Niche Research
Surveyed 20+ industry verticals — identifying the visual patterns, conversion priorities, and content structure each industry expected from its website.
Figma Design
Each template designed independently with its own palette, typography, and layout system. No template was a reskin of a previous design.
Build & Validate
Exported to Neve, tested across Gutenberg, Elementor, and Brizy. Validated against Lighthouse 90+ threshold before every delivery.
The
Design
Delivered 50+ responsive starter templates spanning niches from medical to restaurant to creative portfolio, each optimized for Lighthouse performance and built on Neve's Gutenberg and Elementor component system. Templates gave non-developer users a complete starting point they could launch the same day.
Where it Led.
The Impact200,000 installations. Templates were the reason people chose Neve.
Neve crossed 200,000 active installs during the period the template library was live. Templates became the primary activation trigger — the reason a non-developer chose Neve over Astra or OceanWP was that the library covered their specific industry niche. A blank-canvas theme became a same-day launch platform.
Designing at scale is a system problem, not a style problem.
The challenge wasn't designing one great template — it was building a process for producing 50+ consistently great templates across industries you've never designed for before. Niche research as a design input. Performance as a non-negotiable constraint. Every template tested before it shipped.
Niche-First Design
Each template started with understanding the target industry — its visual language, conversion goals, and audience expectations.
Performance Constrained
No template shipped without passing a Lighthouse 90+ threshold. Performance was a design constraint from the start, not an afterthought.
Builder-Agnostic
Three builder formats per template — Gutenberg, Elementor, and Brizy — from a single Figma source. One design, three exports.
One-Click Import
Pre-configured with real content, real images, and a complete page structure. Users could launch the same day they installed Neve.
Unique Identity
No two templates share the same color palette or layout pattern. Each niche got its own visual identity, not a reskin.
Scale System
A repeatable process for producing consistently great templates across 20+ industries — from research brief to Lighthouse validation.