Hitanshu Sahu.
Product Designer.
I design SaaS products that reduce operational friction and scale — at the intersection of product strategy, design systems, and frontend execution. 7 years shipping at WPMU DEV and across high-growth platforms.
Architecting scalable UI systems and production-ready frontends for high-growth SaaS.
I operate at the intersection of high-fidelity design and technical execution. Over the past 7 years, I've integrated with companies like WPMU DEV to translate complex constraints into robust, compliant design systems.
- Atomic Design: Engineering modular, reusable component libraries.
- WordPress & Gutenberg: Optimizing custom editor workflows.
- Frontend Architecture: Building scalable systems for long-term growth.
Metrics & Impact
0%
Client Satisfaction
0M+
Active Plugin Users
0+
Starter Templates Completed
BRIDGING THE GAP WITH REAL TEAMS.
7 years architecting high-fidelity designs into scalable, production-ready frontends — across 6 real client teams.
WPMU DEV Dashboard & Design System Overhaul
Spearheaded a scalable atomic design system in Figma and launched white-label monochrome dashboards.
EXPLORE PROJECTRecent Works
Ideajam Kanban Redesign
Redesigned a Kanban SaaS platform to remove collaboration bottlenecks and build a white-label system adopted by enterprise clients without modification.
−68%
Task Steps Reduced
Eclectic App Redesign
Full redesign of a travel tours app — rebuilt to drive purchase conversion, then deliver an experience compelling enough to bring users back.
3×
Regional Markets
Neve Theme Starter Templates
Designed 50+ niche-specific starter templates for Neve WordPress Theme, contributing to the plugin crossing 200,000 active installations.
50+
Sites Shipped
Concepts & Explorations.
Self-initiated design research — ideas built to explore new problems, not client briefs.
WordPress
Admin Redesign
Modernising the Gutenberg toolbar, collapsible sidebar, and plugin management flow for large installations.
Effido
Productivity App
A 3-layer focus-first task model — Now / Today / Later — built around cognitive load reduction, not list management.
Alt News
Fact Platform
Credibility-first reading interface — verification status as a visual layer over the headline, not an afterthought.
Spotify
Redesign Concept
Reimagined the core listening interface — now-playing hierarchy, queue management, and session-contextual playlist browsing. The project that started everything.
Discord Redesign
& New Features
Cross-server activity feed, interest-based Stage discovery, and notification triage for power users in 10+ servers.
What I Do
Combining UX strategy, pixel-perfect visual engineering, and systematic responsive layouts to launch high-performance digital solutions.
Product Strategy
Defining user flows, mapping technical constraints, and establishing the architectural blueprint before high-fidelity execution.
Design Systems
Engineering modular, scalable Figma libraries for seamless cross-functional engineering handoffs.
SaaS Interface Design
Structuring complex data into clean, accessible user interfaces focused on retention and usability.
WordPress Ecosystems
Developing custom Gutenberg block workflows, Elementor systems, and highly optimized starter templates.
Motion & Interaction
Prototyping hardware-accelerated animations to improve perceived performance and interactive feedback.
AI-Assisted Workflows
Leveraging platforms like Vertex AI and Google Stitch to accelerate design operations and prototype application logic.
Conversion Optimization
Reducing friction in critical user onboarding paths and operational dashboards.
Let’s Start Something Meaningful
Have a project in mind or just an idea taking shape? Tell me where you are. I’ll take it from there.