Product
Designer
Product 
I Build
Systems.
Product designer with 7 years embedded inside high-growth SaaS teams — not consulting from the outside, but shipping inside WPMU DEV, Themeisle, Eclectic, and Ideajam.
My MCA background means engineering pushback doesn't surprise me. Design decisions I make are grounded in how they'll actually be built — no throwaway concepts, no handoffs that go in a drawer.
Technical constraints are the medium, not an obstacle. I design for what can scale, not just what looks sharp in Figma.
MostSaaSproductshavethreeflowsthataccountforeightypercentofusertime.Ifindthemearly,designthemprecisely,andbuildsystemsaroundthemthatholdupwhentheproductscales.Designisengineeringwithadifferenttoolset.
Work Experience
Product Designer & Frontend Designer
SomeTechWork
Developing product blueprints and translating client requirements into clear, user-centered UI/UX designs. Implementing front-end pages in WordPress using Elementor and Gutenberg, ensuring WCAG-aligned accessibility and cross-device responsiveness.
Product Designer & Social Media Designer
Eclectic
Leading app redesigns using scalable Figma design systems for multi-region localization. Leveraging AI tools and After Effects to accelerate graphic design workflows and motion graphics production.
Product Designer
WPMU DEV
Spearheaded a scalable atomic design system and WordPress-standard monochrome mode. Redesigned core plugin flows (Smush, Hummingbird, Snapshot) to boost Pro conversions, reduce bounce rates, and streamline complex database restore UX.
UI/UX Designer
Ideajam
Led a Kanban SaaS redesign, leveraging user feedback to remove bottlenecks. Engineered a fresh, white-labeled design system from scratch to ensure cross-brand consistency and future scalability.
SaaS Video & Brand Designer
Searchmetrics
Produced engaging data-driven animations demonstrating API capabilities. Designed marketing materials, brochures, and client awards to highlight core sales points and strengthen brand loyalty.
Starter Template Designer
Themeisle
Designed 50+ diverse, high-performance layouts for the Neve Theme. Conducted niche research to optimize typography, color systems, and cohesive WordPress starter template designs.
Core Strengths
What I'm Known For
Atomic Design Systems
Complex SaaS Interface Design
WordPress Ecosystem
Interaction Design & Motion
AI-Assisted Design Operations
Accessibility-First UI Engineering
WCAG 2.1 AA
Tools & Stack.
The tools I reach for first. Every one shipped in production.
Figma
Design Systems
In Figma since 2017 — components, tokens, atomic systems, and production-ready handoffs.
WordPress
Ecosystem
8 years deep — Gutenberg blocks, Elementor systems, starter templates at scale.
Svelte
Frontend Dev
The framework this portfolio runs on. Fast, reactive, close to the metal.
GSAP
Motion
Every scroll animation, stagger, and entrance on this site runs on GSAP.
TypeScript
Frontend Dev
Type-safe development across every Svelte project — fewer runtime surprises, faster refactors.
Tailwind CSS
Styling
The utility-first system behind this portfolio's entire design language. Iterates fast.
Verifiable Credentials
Process
How I Work
Five focused phases. No wasted motion.
Every decision traces back to the problem.
Discover
User interviews, heuristic audits, competitive mapping. Understand the real problem before touching Figma.
Define
Problem framing, success metrics, technical constraints. Scope is set here — ambiguity is the enemy of good design.
Design
Tokens first, atoms second, screens last. Everything is a system — nothing is a one-off.
Ship
Production Figma or working Svelte components. Engineering receives zero-ambiguity specs, every time.
Iterate
Real user data drives every revision. Keep what earns its place in the critical path. Cut what doesn't.